DMA Rank	28th
DMA Population (Adults 18+)	2,153,174
% Change 1990-2010	8%

Market Demographics

Race Distribution & Ethnicity
White	82%	African American	11%
Hispanic (Ethnicity)	6%	Asian	2%
Other	2%

Median Age	36.4
Average Household Income	$66,070
Median Household Income	$45,455
Average Vehicles per Household	2

Market in Motion

Traveled 200+ Total Miles (wk)	35%
Drive To Work Alone	94.4%
30+ Minute Commute	23.5%
Avg Travel Time To Work One Way (mins)	23

Business & Economy

• Ranked #11 in the best cities for jobs in technnology
• Downtown Indianapolis' strategic growth has seen more than $3 billion invested in new construction and renovation efforts since 2011.

Sports & Recreation

• Home of the Indianapolis 500, The Brickyard 400, and Red Bull Indianapolis Moto GP.
• Annual host city for the NCAA Big Ten Men and Women's Basketball Tournaments and Football Championship game.

Tourism

• The Indianapolis Symphony Orchestra hosts Classical, Pop, Family, Educational and Holiday concerts.
• The Indianapolis Zoo is home to more than 1,500 animals and hosts more than a million visitors each year.
• The Indianapolis Children's Museum is the largest Children's Museum in the country.
• Rated in the Top 10 Cities for a weekend vacation.

Market Areas of Interest

• Mass Ave. - Arts & Theatre District
• Broad Ripple Village - Trendy, Art and Night Life.
• Fountain Square - Historic District
• Downtown Indianapolis - Wholesale District

^{Sources: U.S. Census Estimates 2011; 2000 Census; Scarborough 2011. Forbes.com, October 18,2011; November 18, 2011.}