Market Overview

“known as the crossroads of America”

Once thought of as a sleepy “Naptown”, Indianapolis is experiencing a cultural and economic renaissance. And thanks in part to the Indianapolis Colts’ 2007 Superbowl victory, the nation’s 12th-largest city is finally on the map for more than auto-racing.

Recent economic growth across the city can be attributed to the continuing revitalization of the downtown area, including Conseco Fieldhouse, Circle Centre Mall, a thriving restaurant scene and several new luxury hotels. The heart of the city also boasts attractions such as The Children’s Museum of Indianapolis, and the White River Park development -- home of the NCAA Headquarters and the nationally-renowned Indianapolis Zoo. Additionally, the 2008 opening of Lucas Oil Stadium -- a state-of-the-art, $675-milliondollar sports and entertainment facility -- is expected to further accelerate the city’s economic growth ... and situate it as an early favorite for the hosting duties for the 2012 Superbowl.

Increasingly known on the national stage as a “sports city”, Indy is home to many top-tier sporting events -- including the infamous Indianapolis 500, the Allstate 400 at the Brickyard and regular appearances by the Big Ten and NCCA basketball tournaments. Together with Indy’s professional sports teams, these many events consistently bring in millions of dollars of revenue for local, regional and national businesses.

In addition to its reputation for sports, the city boasts a $469-million arts economy thanks to world-class institutions like the Indianapolis Museum of Art and the Indianapolis Symphony Orchestra ... as well as a wide array of smaller, “home-grown” arts organizations.

With more interstate and U.S. highways intersecting Indianapolis than any other American city and a surprising demographic spectrum, Indianapolis is a popular choice as a test market for national products and services.

Among Indianapolis media, Clear Channel Outdoor offers the largest, and most diverse outdoor advertising source. They are the exclusive provider of posters and a rotary bulletin program in the market. Additionally, they are also the exclusive provider of transit advertising products in Indianapolis. With the launch of digital outdoor in 2008, Clear Channel Outdoor in Indianapolis remains committed to bring truly innovative options to advertisers and marketers seeking to reach Indy’s diverse population.

Market Demographics

Demographics
Neilson TV Households Rank	25
Adults Age 18+ Rank	28
Population of Adults 18+	2,101,255
Total Population	2,866,508
% Population Change from 1990 to 2009	24
Average Age	36.8
Average Household Income	63,259
Average Number of Vehicles per Household	1.9
Population Density (People per Sq/Mile)	225
Race Distribution (%)
White	84
African American	10
Asian	2
American Indian	0
Hawaiian	0
Multi-Race	2
Other	2
Ethnicity (%)
Hispanic	4
Research Profiles (%)
Traveled 500 or more total miles in a month	40.4
Household plans to buy any new vehicle next year	6.2
Have visited a casino last year	26.4
Plan to switch wireless/cellular carrier next year	8
Personally attended/visited a live theater last year	19.9
Participated in golf last year	15.2
Bought any items on the internet last year	50.8
Usually see a new movie opening weekend in a year	10.7
Did not read any daily newspaper(s) yesterday	47.9
Accessed the internet last month	71.9
Drove alone to any place last week	91.9
Car pooled to any place last week	2.6
Spent 30 minutes or more traveling to work one way	16.4

Sources: 2009 Census Estimates; 2009 Scarborough