Market Overview

“known as the crossroads of America”

Once thought of as a sleepy “Naptown”, Indianapolis is experiencing a cultural and economic renaissance. And thanks in part to the Indianapolis Colts’ 2007 Superbowl victory, the nation’s 12th-largest city is finally on the map for more than auto-racing.

Recent economic growth across the city can be attributed to the continuing revitalization of the downtown area, including Conseco Fieldhouse, Circle Centre Mall, a thriving restaurant scene and several new luxury hotels. The heart of the city also boasts attractions such as The Children’s Museum of Indianapolis, and the White River Park development -- home of the NCAA Headquarters and the nationally-renowned Indianapolis Zoo. Additionally, the 2008 opening of Lucas Oil Stadium -- a state-of-the-art, $675-milliondollar sports and entertainment facility -- is expected to further accelerate the city’s economic growth ... and situate it as an early favorite for the hosting duties for the 2012 Superbowl.

Increasingly known on the national stage as a “sports city”, Indy is home to many top-tier sporting events -- including the infamous Indianapolis 500, the Allstate 400 at the Brickyard and regular appearances by the Big Ten and NCCA basketball tournaments. Together with Indy’s professional sports teams, these many events consistently bring in millions of dollars of revenue for local, regional and national businesses.

In addition to its reputation for sports, the city boasts a $469-million arts economy thanks to world-class institutions like the Indianapolis Museum of Art and the Indianapolis Symphony Orchestra ... as well as a wide array of smaller, “home-grown” arts organizations.

With more interstate and U.S. highways intersecting Indianapolis than any other American city and a surprising demographic spectrum, Indianapolis is a popular choice as a test market for national products and services.

Among Indianapolis media, Clear Channel Outdoor offers the largest, and most diverse outdoor advertising source. They are the exclusive provider of posters and a rotary bulletin program in the market. Additionally, they are also the exclusive provider of transit advertising products in Indianapolis. With the launch of digital outdoor in 2008, Clear Channel Outdoor in Indianapolis remains committed to bring truly innovative options to advertisers and marketers seeking to reach Indy’s diverse population.

Market Demographics

General Information
DMA Rank	27th
DMA Population (Adults 18+)	2,008,840
% Change 1990-2007	18%
Population Density	209
Median Age	36.0
Average Household Income	$59,638
Average Vehicles Per Household	1.9
Total Vehicles	2,043,283
Race Distribution & Ethnicity
Caucasian	84%
African American	10%
Asian	2%
American Indian	0%
Hawaiian	0%
Multi-Race	2%
Other	2%
Hispanic (Ethnicity)	4%
Market in Motion
Drive to Work Alone	82%
Carpool	11%
30+ Minute Commute	16%
Median Travel Time To Work One Way (minutes)	18
Research Profiles
Traveled 500 or more total miles (month)	44%
Household Plans To Buy Any New Vehicle Next Year	7%
Personally Attended/Visited Any Casino (yr)	26%
Plans To Buy Wireless/Cellular Service (yr)	6%
Personally Attended/Visited Live Theater (yr)	18%
Participated In Golf (yr)	12%
Bought Any Items On The Internet (yr)	45%
Usually See A New Movie Opening Weekend (yr)	7%
Did Not Read Any Daily Newspaper(s) (yesterday)	48%
Access Internet	67%

Sources: 2007 Census Estimates; 2007 Scarborough; 2000 Census