Market Overview

The Clear Channel Outdoor Hudson Valley/Catskill Mt. market covers the New York counties of Dutchess, Greene, Columbia, and Ulster, with select locations in Sullivan and Delaware. Hudson Valley/Catskill Mt. lies along the New York State Thruway between New York City, and Albany, the New York State capitol. The Hudson Valley area is a beautiful area with lush green mountains and the majestic Hudson River enticing visitors to ski, golf, camp, fish and sail. This area is the prime area to target Metropolitan New York's affluent mobile community as they explore wineries, peruse antique markets, visit revolutionary war sites and relive Woodstock.

As home to one of the nation's leading computer companies, IBM, the area offers specialized real estate that includes high technology manufacturing sites, state-of-the-art cleanroom facilities, and idyllic research parks. In addition, colleges such as Vassar, Marist, Bard and the State University of New York at New Paltz, have partnered in economic development in the Hudson Valley, as witnessed by several model coalitions among the private, public, and educational sectors. Today, the region's economy has attracted many new businesses of both large and small sizes.

From Hollywood's "A" list to top musical acts, the Hudson Valley has been selected as the artist "getaway." This has provided the area with an atmosphere that excites and entertains visitors and local residents alike. The area hosts the Hudson Valley Food Festival and draws additional traffic for the Summer Music Festivals at Hunter and Belleayre Mountains. For the off-season skier, mountain biking has taken over the slopes.

Clear Channel Outdoor offers advertisers an opportunity to reach the local and tourist traffic by providing bulletin and poster locations along the key arteries running through the market.

Market Demographics

General Information 2006 Census Estimates
DMA Rank	55
DMA Population (Adults 18+)	1,070,161
Population Change from 1990-2006 (%)	6
Population Per Square Mile (Population Density)	132
Median Age	39.6
Average Household Income ($)	59,529
Average Number of Vehicles per Household	1.8
Total Vehicles	937,383
Race Distribution & Ethnicity 2006 Census Estimates	%
Caucasian	91
African American	5
Asian	2
American Indian	0
Hawaiian	0
Multi-Race	1
Other	1
Hispanic (Ethnicity)	3
Market in Motion	%
Drive to Work Alone	79
Carpool	10
Commuters Driving 0-29 Minutes to Work	50
Commuters Driving 30+ Minutes to Work	47
Average Commute to Work (in Minutes)	20
Research Profiles 2006 Scarborough	%
Traveled 500 or more total miles (month)	NA
Household plans to buy new vehicle (year)	NA
Visited a casino (year)	NA
Plans to buy or switch wireless/cellular service (year)	NA
Attended live theater (year)	NA
Golfed (year)	NA
Purchased something through Internet (year)	NA
Usually see movie on opening weekend (year)	NA
Did not read daily newspaper(s) (yesterday)	NA
Access to Internet (work or home)	NA