Market Overview

The Clear Channel Outdoor Hudson Valley/Catskill Mt. market covers the New York counties of Dutchess, Greene, Columbia, and Ulster, with select locations in Sullivan and Delaware. Hudson Valley/Catskill Mt. lies along the New York State Thruway between New York City, and Albany, the New York State capitol. The Hudson Valley area is a beautiful area with lush green mountains and the majestic Hudson River enticing visitors to ski, golf, camp, fish and sail. This area is the prime area to target Metropolitan New York's affluent mobile community as they explore wineries, peruse antique markets, visit revolutionary war sites and relive Woodstock.

As home to one of the nation's leading computer companies, IBM, the area offers specialized real estate that includes high technology manufacturing sites, state-of-the-art cleanroom facilities, and idyllic research parks. In addition, colleges such as Vassar, Marist, Bard and the State University of New York at New Paltz, have partnered in economic development in the Hudson Valley, as witnessed by several model coalitions among the private, public, and educational sectors. Today, the region's economy has attracted many new businesses of both large and small sizes.

From Hollywood's "A" list to top musical acts, the Hudson Valley has been selected as the artist "getaway." This has provided the area with an atmosphere that excites and entertains visitors and local residents alike. The area hosts the Hudson Valley Food Festival and draws additional traffic for the Summer Music Festivals at Hunter and Belleayre Mountains. For the off-season skier, mountain biking has taken over the slopes.

Clear Channel Outdoor offers advertisers an opportunity to reach the local and tourist traffic by providing bulletin and poster locations along the key arteries running through the market.

Market Demographics

Demographics
Neilson TV Households Rank	57
Adults Age 18+ Rank	58
Population of Adults 18+	1,043,819
Total Population	1,368,508
% Population Change from 1990 to 2009	3
Average Age	39.9
Average Household Income	66,560
Average Number of Vehicles per Household	1.7
Population Density (People per Sq/Mile)	132
Race Distribution (%)
White	89
African American	5
Asian	2
American Indian	0
Hawaiian	0
Multi-Race	2
Other	1
Ethnicity (%)
Hispanic	3
Research Profiles (%)
Traveled 500 or more total miles in a month	51.5
Household plans to buy any new vehicle next year	4.5
Have visited a casino last year	34.9
Plan to switch wireless/cellular carrier next year	7.2
Personally attended/visited a live theater last year	31.9
Participated in golf last year	12.8
Bought any items on the internet last year	44.2
Usually see a new movie opening weekend in a year	4.8
Did not read any daily newspaper(s) yesterday	32.8
Accessed the internet last month	61.8
Drove alone to any place last week	94.5
Car pooled to any place last week	1.9
Spent 30 minutes or more traveling to work one way	19

Sources: 2009 Census Estimates (Albany-Schenectady, NY DMA); 2009 Scarborough (Ulster County, NY)