DMA Rank	10th
DMA Population (Adults 18+)	4,617,646
% Change 1990-2010	26%

Market Demographics

Race Distribution & Ethnicity
White	61%	African American	17%
Hispanic (Ethnicity)	36%	Asian	6%
Other	12%

Median Age	33.6
Average Household Income	$78,693
Median Household Income	$77,961
Average Vehicles per Household	2.1

Market in Motion

Traveled 200+ Total Miles (wk)	34%
Drive To Work Alone	89%
30+ Minute Commute	23%
Avg Travel Time To Work One Way (mins)	29

Business & Economy

• 70% of the 18+ population are home owners
• Home to several Fortune 500 companies
• Multi-national city with over a 36% Hispanic population
• Home to Johnson Space Center (NASA)
• Known throughout the world for advances in medical, energy, high tech and aerospace
• Lowest cost of living among major metro areas

Sports & Recreation

• State-of-the-art sport venues for professional football, basketball and baseball all located around downtown
• New stadium being built for professional soccer
• World class, year round resident companies in all four of the major performing arts
• Amazing Museum and Theatre Districts
• America's top rated shopping city

Education

• 56% of adults have attended some college or more
• MD Anderson top rated cancer research center
• 17 colleges & universities in the Houston area

Market Areas of Interest

• Downtown Houston
• Texas Medical Center
• Energy Corridor
• Johnson Space Center

^{Sources: U.S. Census Estimates 2011; Scarborough 2011; Bureau of Labor Statistics 2011; Greater Houston Partnership 2011.}