DMA Rank	101st
DMA Population (Adults 18+)	601,097
% Change 1990-2010	21%

Market Demographics

---

Fort Smith

Race Distribution & Ethnicity
White	82%	African American	4%
Hispanic (Ethnicity)	9%	Asian	2%
Other	3%

Median Age	37.2
Average Household Income	$51,278
Average Vehicles per Household	1.8

---

NW Arkansas

DMA Population (Adults 18+)

346,821

Race Distribution & Ethnicity
White	82%	African American	2%
Hispanic (Ethnicity)	16%	Asian	2%
Other	7%

Median Age	33.8
Average Household Income	$61,345
Average Vehicles per Household	1.9

---

Muskogee, OK

DMA Population (Adults 18+)

220,712

Race Distribution & Ethnicity
White	60%	African American	11%
Hispanic (Ethnicity)	6%	Asian	0%
Other	2%	American Indian	18%

Median Age	37
Average Household Income	$50,035
Average Vehicles per Household	1.9

Tourism

• Rich with American & military history, this area offers an abundance of museums & educational centers.
• Fort Smith- Home of the Judge Parker Courthouse Museum & future site of the U.S. Marshall Museum.
• Fort Chaffee - Janet Huckabee Nature Learning Center.
• NW Arkansas - Walmart Headquarters & Museum; Crystal Bridges Museum of American Art.
• Muskogee, OK - home of the Cherokee Nation Indian Tribe and various Civil War sites.

Sports & Recreation

• Ben Geren Park in Fort Smith is always packed with softball, golf and soccer tournaments for all ages.
• Kay Rodgers Park in Fort Smith offers year-round professional rodeos & is home to the AK/OK State Fair.
• NW Arkansas Natural's is the areas hometown baseball team.
• A place for nature lovers & outdoor enthusiasts: NWA is nestled in the Ozark mountains; Fort Smith & Muskogee offer several lakes including Beaver Lake, Ft. Gibson Lake & Tenkiller Lake, popular for boating & water sports.

Market Areas of Interest

• Rogers Avenue (Fort Smith) - shopping & dining
• Fort Smith Convention Center - largest convention center in region; events vary from conventions to performing arts.
• Fort Smith Regional Airport - joint military/civil public airport
• Walton Boulevard (NWA) - in front of the Walmart HQ.

^{Sources: 2011Census Based Estimates.}