Market Overview

“the largest international border community in the world”

El Paso, the fourth largest city in Texas is centrally located on the U.S.-Mexico border on Interstate 10. It is the largest southern border city in the United States and together with Juarez, Mexico, forms the largest international border community in the world. It is known as the gateway to Mexico at Juarez, with, elements of Spanish and Indian culture enhance the flavor of city life. The total number of persons who crossed into El Paso from Mexico was over 50 Million last year. The vitality of the region is generated by its unique geographic location, its people and its enterprising attitude. Here, where Mexico is only minutes away, business can go international without leaving the country.

El Paso is the countries third fastest growing metropolitan area and has been a focal point of trade and development in the region. Its rail lines, freight and cargo facilities provide a highly efficient international port of entry in the El Paso/Juarez region. The apparel industry plays a major role in the El Paso area. The high technology, medical device manufacturing, plastics, and defense-related industries are important to the economy. El Paso’s service sector has experienced the healthiest growth in more than a decade.

El Paso is the cultural center of the Southwest, enriched for more than four centuries by contributions from Native Americans, Spanish settlers, Europeans and Asians. The city’s international flavor is apparent in the variety of cultural facilities and events, 18 museums, more than 35 art galleries and 28 resident visual artist of national acclaim. Tourists are attracted to El Paso’s warm desert climate. El Paso/Juarez is one community divided only by the Rio Grande River. Surrounding hotspots include Carlsbad Caverns, White Sands and a number of Texas and New Mexico state parks.

The dry mountain climate provides the possibility for year-round outdoor activities and recreation. Clear Channel Outdoor is the predominant outof- home provider in the El Paso area. The plant is consistently recognized for its top-notch creative and ability to stretch the medium for clients locally, regionally and nationally.

The cost of living in El Paso is also substantially lower than other U.S. cities. The “Sun City” is like no other city in the U.S. It is a cosmopolitan city of many cultures, with a blend of the old Wild West.

Source: El Paso Department of Economic Development

Market Demographics

General Information
DMA Rank	92nd
DMA Population (Adults 18+)	639,120
% Change 1990-2007	28%
Population Density	65
Median Age	30.9
Average Household Income	$46,761
Average Vehicles Per Household	1.8
Total Vehicles	553,297
Race Distribution & Ethnicity
Caucasian	81%
African American	2%
Asian	1%
American Indian	1%
Hawaiian	0%
Multi-Race	2%
Other	13%
Hispanic (Ethnicity)	79%
Market in Motion
Drive to Work Alone	76%
Carpool	16%
30+ Minute Commute	12%
Median Travel Time To Work One Way (minutes)	18
Research Profiles
Traveled 500 or more total miles (month)	30%
Household Plans To Buy Any New Vehicle Next Year	14%
Personally Attended/Visited Any Casino (yr)	41%
Plans To Buy Wireless/Cellular Service (yr)	10%
Personally Attended/Visited Live Theater (yr)	13%
Participated In Golf (yr)	7%
Bought Any Items On The Internet (yr)	36%
Usually See A New Movie Opening Weekend (yr)	12%
Did Not Read Any Daily Newspaper(s) (yesterday)	57%
Access Internet	55%

Sources: 2007 Census Estimates; 2007 Scarborough; 2000 Census