Market Overview

“the largest international border community in the world”

El Paso, the fourth largest city in Texas is centrally located on the U.S.-Mexico border on Interstate 10. It is the largest southern border city in the United States and together with Juarez, Mexico, forms the largest international border community in the world. It is known as the gateway to Mexico at Juarez, with, elements of Spanish and Indian culture enhance the flavor of city life. The total number of persons who crossed into El Paso from Mexico was over 50 Million last year. The vitality of the region is generated by its unique geographic location, its people and its enterprising attitude. Here, where Mexico is only minutes away, business can go international without leaving the country.

El Paso is the countries third fastest growing metropolitan area and has been a focal point of trade and development in the region. Its rail lines, freight and cargo facilities provide a highly efficient international port of entry in the El Paso/Juarez region. The apparel industry plays a major role in the El Paso area. The high technology, medical device manufacturing, plastics, and defense-related industries are important to the economy. El Paso’s service sector has experienced the healthiest growth in more than a decade.

El Paso is the cultural center of the Southwest, enriched for more than four centuries by contributions from Native Americans, Spanish settlers, Europeans and Asians. The city’s international flavor is apparent in the variety of cultural facilities and events, 18 museums, more than 35 art galleries and 28 resident visual artist of national acclaim. Tourists are attracted to El Paso’s warm desert climate. El Paso/Juarez is one community divided only by the Rio Grande River. Surrounding hotspots include Carlsbad Caverns, White Sands and a number of Texas and New Mexico state parks.

The dry mountain climate provides the possibility for year-round outdoor activities and recreation. Clear Channel Outdoor is the predominant outof- home provider in the El Paso area. The plant is consistently recognized for its top-notch creative and ability to stretch the medium for clients locally, regionally and nationally.

The cost of living in El Paso is also substantially lower than other U.S. cities. The “Sun City” is like no other city in the U.S. It is a cosmopolitan city of many cultures, with a blend of the old Wild West.

Source: El Paso Department of Economic Development

Market Demographics

Demographics
Neilson TV Households Rank	98
Adults Age 18+ Rank	93
Population of Adults 18+	645,505
Total Population	942,841
% Population Change from 1990 to 2009	30
Average Age	31.3
Average Household Income	49,959
Average Number of Vehicles per Household	1.8
Population Density (People per Sq/Mile)	71
Race Distribution (%)
White	78
African American	3
Asian	1
American Indian	0
Hawaiian	0
Multi-Race	2
Other	15
Ethnicity (%)
Hispanic	79
Research Profiles (%)
Traveled 500 or more total miles in a month	26.4
Household plans to buy any new vehicle next year	10.5
Have visited a casino last year	36.8
Plan to switch wireless/cellular carrier next year	8.9
Personally attended/visited a live theater last year	9.5
Participated in golf last year	7.4
Bought any items on the internet last year	37.9
Usually see a new movie opening weekend in a year	16.1
Did not read any daily newspaper(s) yesterday	53.5
Accessed the internet last month	57.1
Drove alone to any place last week	87
Car pooled to any place last week	7.4
Spent 30 minutes or more traveling to work one way	13.4

Sources: 2009 Census Estimates; 2009 Scarborough