DMA Rank	89th
DMA Population (Adults 18+)	736,403
% Change 1990-2010	32%

Market Demographics

Race Distribution & Ethnicity
White	80%	African American	3%
Hispanic (Ethnicity)	79%	Asian	1%
Other	17%

Median Age	31.24
Average Household Income	$50,180
Median Household Income	$36,406
Average Vehicles per Household	1.9

Market in Motion

Traveled 200+ Total Miles (wk)	23.4%
Drive To Work Alone	93.1%
30+ Minute Commute	23.2%
Avg Travel Time To Work One Way (mins)	25

Business & Economy

• El Paso is among the best large cities to bank with and for cost of doing business among top 200 US MSA's
• Ranked in the top 25 for lowest unemployment rates
• Recognized as the city where Americans are getting richer for 4-year income growth
• The cost of living Index for El Paso is 91.3%, The average cost of living in the US is 100%

Growth

• Strongest Housing Projection
• Ranks high in City for Job Growth
• Nation's Fastest Growing Army Post - Ft. Bliss. By 2013 El Paso will have a net gain of approx. 34,000 troops plus 50,000 family members

Geography & Climate

• Located at the intersection of three states (Texas, New Mexico, and Chihuahua) and two countries (USA and Mexico)
• El Paso is surrounded by the Chihuahuan Desert, the easternmost section of the Basin and Range Region
• The sun shines 302 days per year on average in El Paso, 83 percent of daylight hours, according to the El Paso Weather Bureau. It is from this that the city is nicknamed "The Sun City"

^{Sources: 2011 Census; 2011 Census Estimates; 2011 Scarborough, Forbes 2009, Business Week 2009, Chamber of Commerce Research 2011.}