DMA Rank	73rd
DMA Population (Adults 18+)	832,020
% Change 1990-2010	9%

Market Demographics

Race Distribution & Ethnicity
White	91%	African American	3%
Hispanic (Ethnicity)	6%	Asian	2%
Other	2%

Median Age	36.9
Average Household Income	$67,681
Median Household Income	$52,968
Average Vehicles per Household	2.1

Market in Motion

Traveled 200+ Total Miles (wk)	32%
Drive To Work Alone	93%
30+ Minute Commute	12%
Avg Travel Time To Work One Way (mins)	18

Business & Economy

• Forbes magazine ranked Des Moines the "Best Place for Business" in 2010.
• The metro is home to many major insurance companies and therefore has a very high population of white collar employees.

Sports & Recreation

• Wells Fargo Arena and Principal Park offer modern venues for minor league baseball, arena football, basketball, and large concerts.
• The internationally-acclaimed Iowa State Fair annually attracts more than a million visitors, many from out of state.

Education

• Des Moines offers eight colleges and universities, including Iowa State and Drake University.

Market Areas of Interest

• Trendy locations such as downtown, Court Avenue and the East Village offer a young professional target demographic.
• Key shopping districts include Jordan Creek Town Center, West Glen and Valley Junction present mid- to highincome level ages 25-54.

^{Sources: 2011 U.S. Based Census Estimates; 2010 Census; 2011 Scarborough; 2010 Forbes Magazine; Des Moines Chamber of Commerce; Bureau of Travel Statistics.}