Market Overview

“synonymous with speed and cutting edge technology”

The coverage of Daytona Beach-Melbourne market runs through 11 counties, encompasses all or part of seven metro areas, and provides exposure to a population of over 2 million. The market stretches from the nation’s oldest city, St. Augustine, south to the Palm Beach county line, reaching the International, national and local tourist visiting Florida’s beaches.

St Augustine, America’s oldest City, is a time capsule reflecting nearly 500 years of fascinating history. The city’s rich history and cultural diversity have helped shape a dynamic city for both residents and visitors. Tourism is the mainstay of St. Augustine’s economy due to its beautiful historical sites, the bountiful beaches and outdoor recreation activities. Each year, the city draws nearly 2 million travelers from around the world.

Daytona Beach, the “World’s Most Famous Beach” city, has over 20 miles of white sand beaches, boardwalk, rides, free concerts and unlimited activities and is home to the Daytona International Speedway with motorcycle and go-kart racing to compliment the big car races it is already famous for. The city is synonymous with speed and cutting edge technology.

Brevard County, “The Space Coast,” is ranked 55th in the nation for technology-based companies. Brevard is also on the edge of space. NASA, Astronaut Hall of Fame, Kennedy Space Center & Patrick Air Force Base are located in North Brevard. Cocoa Beach is home to the World Famous Ron Jon Surf Shop.

Population growth in this market is expected to continue at an above average rate. Some major corporation’s headquarter include Budget Rent-ACar, Rockwell Collins, Harris Corp, Sea Ray Corp. and Bombardier Motor Corp. Within this marketing area, Clear Channel Outdoor offers clients several out-of-home products that generate awareness to the tourists and local traffic traveling along I-95, I-4 and Florida’s Turnpike.

Market Demographics (Part of Orlando DMA)

General Information
DMA Rank	20th
DMA Population (Adults 18+)	2,709,960
% Change 1990-2007	59%
Population Density	324
Median Age	39.4
Average Household Income	$57,114
Average Vehicles Per Household	1.7
Total Vehicles	2,484,300
Race Distribution & Ethnicity
Caucasian	77%
African American	13%
Asian	3%
American Indian	0%
Hawaiian	0%
Multi-Race	3%
Other	4%
Hispanic (Ethnicity)	16%
Market in Motion
Drive to Work Alone	81%
Carpool	12%
30+ Minute Commute	16%
Median Travel Time To Work One Way (minutes)	19
Research Profiles
Traveled 500 or more total miles (month)	38%
Household Plans To Buy Any New Vehicle Next Year	10%
Personally Attended/Visited Any Casino (yr)	27%
Plans To Buy Wireless/Cellular Service (yr)	8%
Personally Attended/Visited Live Theater (yr)	25%
Participated In Golf (yr)	13%
Bought Any Items On The Internet (yr)	52%
Usually See A New Movie Opening Weekend (yr)	8%
Did Not Read Any Daily Newspaper(s) (yesterday)	53%
Access Internet	71%

Sources: 2007 Census Estimates; 2007 Scarborough; 2000 Census