Clear Channel Outdoor LogoGlobal Outdoor Advertising Specialists
 

Daytona Beach / Melbourne, Florida

U.S. Markets:
International Markets:

Typical 50 GRP Showings:

Market Demographics:

Contact Information:

Clear Channel Outdoor
2890 Harper Road
Melbourne, FL 32904
Phone: 321.726.6611
FAX: 321.726.1565
Email: Click to Email >

Clear Channel Interspace Airports Advertising
4635 Crackersport Road
Allentown, PA 18104
800-628-6800 (toll free)
610-395-8002 (local)
610-395-4450(fax)
Email >

Clear Channel Malls
1270 Avenue of the Americas, Suite 2108
New York, NY 10020
Phone: 212.972.0515
FAX: 212.972.0399
Email: Click to Email >

Shipping Information
Metroclean Express
53-01 Vermon Blvd.
Long Island City, NY 11101
Attn: Receiving Department/Malls
Phone: 718.706.8177

Outdoor Advertising Market for Daytona Beach / Melbourne, Florida

Market Overview

“synonymous with speed and cutting edge technology”

The coverage of Daytona Beach-Melbourne market runs through 11 counties, encompasses all or part of seven metro areas, and provides exposure to a population of over 2 million. The market stretches from the nation’s oldest city, St. Augustine, south to the Palm Beach county line, reaching the International, national and local tourist visiting Florida’s beaches.

St Augustine, America’s oldest City, is a time capsule reflecting nearly 500 years of fascinating history. The city’s rich history and cultural diversity have helped shape a dynamic city for both residents and visitors. Tourism is the mainstay of St. Augustine’s economy due to its beautiful historical sites, the bountiful beaches and outdoor recreation activities. Each year, the city draws nearly 2 million travelers from around the world.

Daytona Beach, the “World’s Most Famous Beach” city, has over 20 miles of white sand beaches, boardwalk, rides, free concerts and unlimited activities and is home to the Daytona International Speedway with motorcycle and go-kart racing to compliment the big car races it is already famous for. The city is synonymous with speed and cutting edge technology.

Brevard County, “The Space Coast,” is ranked 55th in the nation for technology-based companies. Brevard is also on the edge of space. NASA, Astronaut Hall of Fame, Kennedy Space Center & Patrick Air Force Base are located in North Brevard. Cocoa Beach is home to the World Famous Ron Jon Surf Shop.

Population growth in this market is expected to continue at an above average rate. Some major corporation’s headquarter include Budget Rent-ACar, Rockwell Collins, Harris Corp, Sea Ray Corp. and Bombardier Motor Corp. Within this marketing area, Clear Channel Outdoor offers clients several out-of-home products that generate awareness to the tourists and local traffic traveling along I-95, I-4 and Florida’s Turnpike.

Market Demographics (Part of Orlando DMA)

Demographics
Neilson TV Households Rank 19
Adults Age 18+ Rank 20
Population of Adults 18+ 2,788,789
Total Population 3,690,119
% Population Change from 1990 to 2009 64
Average Age 39.6
Average Household Income 64,286
Average Number of Vehicles per Household 1.8
Population Density (People per Sq/Mile) 409
Race Distribution (%)
White 78
African American 13
Asian 3
American Indian 0
Hawaiian 0
Multi-Race 3
Other 3
Ethnicity (%)
Hispanic 17
Research Profiles (%)
Traveled 500 or more total miles in a month 35.5
Household plans to buy any new vehicle next year 11.6
Have visited a casino last year 25.4
Plan to switch wireless/cellular carrier next year 9.5
Personally attended/visited a live theater last year 17.2
Participated in golf last year 14.1
Bought any items on the internet last year 55.8
Usually see a new movie opening weekend in a year 9.3
Did not read any daily newspaper(s) yesterday 54.1
Accessed the internet last month 73.8
Drove alone to any place last week 93
Car pooled to any place last week 5.2
Spent 30 minutes or more traveling to work one way 18
Sources: 2009 Census Estimates; 2009 Scarborough
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