DMA Rank	20th*
DMA Population (Adults 18+)	2,929,200*
% Change 1990-2010	27%*
*Based on Orlando DMA

Market Demographics

Race Distribution & Ethnicity
White	75%	African American	14%
Hispanic (Ethnicity)	20%	Asian	3%
Other	8%

Median Age	39.7
Average Household Income	$66,279
Median Household Income	$49,189
Average Vehicles per Household	1.8

Market in Motion

Traveled 200+ Total Miles (wk)	29.1%
Drive To Work Alone	92.0%
30+ Minute Commute	15.7%
Avg Travel Time To Work One Way (mins)	26

Sports & Recreation

• Miles of uninterrupted beaches are a popular destination for those who dip, dive or surf.
• Daytona International Speedway features nine major weekends of racing activity and other events year round including two major bike-week events.
• The Treasure Coast offers abundant state parks, wildlife refuges and host's the New York Mets' spring training.

Tourism

• St. Augustine - Known as America's Oldest City, tourism is the mainstay of their economy as visitors are drawn to beautiful historic sites, beaches and outdoor activities.
• Daytona Beach - "World's Most Famous Beach" has over 20 miles of white sand beaches, rides, activities & events.
• Kennedy Space Center/Cape Canaveral, NASA & Patrick Air Force Base are located in North Brevard County.
• Cocoa Beach - surf destination; home to Ron Jon Surf Shop.
• Port Canaveral – The 2nd Largest Cruise Port in the U.S.

Market Areas of Interest

• Daytona Beach
• St Augustine
• Avenue Viera - Brevard's premiere outdoor shopping & entertainment destination.
• De Land- Historic small town popular for tourism and route to Daytona Beach; home of Stetson University.
• Ocean Center - major convention, entertainment & sports center in the heart of Daytona Beach.

^{Sources: 2011 Census Estimates, Orlando DMA; 2011 Scarborough Orlando DMA; daytonabeach.org; daytonainternationalspeedway.org; brevardcounty.com; shoptheavenue.com; volusia.org; deland.org.}