DMA Rank	6th
DMA Population (Adults 18+)	5,181,992
% Change 1990-2010	23.4%

Market Demographics

Race Distribution & Ethnicity
White	67%	African American	14%
Hispanic (Ethnicity)	27%	Asian	5%
Other	10%

Median Age	33.9
Average Household Income	$77,024
Median Household Income	$56,183
Average Vehicles per Household	2

Market in Motion

Traveled 200+ Total Miles (wk)	32.6%
Drive To Work Alone	93.0%
30+ Minute Commute	24.0%
Avg Travel Time To Work One Way (mins)	27

Business & Economy

• Fastest growing metro in US 2000-2009
• 24 Fortune 500 companies are located in DFW
• DFW is the 14th largest economy in the world
• Business Week named Dallas as its #3 best city
• DFW has more Apple stores per capita than anywhere in the world.

Sports & Recreation

• Numerous professional sports teams including baseball, hockey, basketball, football & soccer
• Southern Methodist University
• Texas Christian University

Tourism

• Dealey Plaza - JFK Memorial
• Fort Worth Stockyards
• Dallas Cowboys - Cowboys Stadium

Market Areas of Interest

• Arlington - Cowboys Stadium, Rangers Ballpark, Six Flags
• Downtown Dallas - American Airlines Center, Dealey Plaza
• North Dallas - Dallas North Tollway
• The Fort Worth Stockyards - Billy Bob's Texas
• Downtown Fort Worth - Sundance Square
• DFW International Airport
• Texas Christian University

^{Sources: 2011 Census Based Estimates; 2011 Scarborough}