DMA Rank	34th
DMA Population (Adults 18+)	1,802,631
% Change 1990-2010	18%

Market Demographics

Race Distribution & Ethnicity
White	81%	African American	12%
Hispanic (Ethnicity)	3%	Asian	3%
Other	1%

Median Age	35.8
Average Household Income	$71,174
Median Household Income	$55,178
Average Vehicles per Household	1.9

Market in Motion

Traveled 200+ Total Miles (wk)	36%
Drive To Work Alone	90%
30+ Minute Commute	17%
Avg Travel Time To Work One Way (mins)	25

Business & Economy

• Several Fortune 500 companies such as Nationwide Insurance, The Limited Corporation, Bob Evans, Coinsolidated Stores and Abercrombie & Fitch
• Home to 2nd largest college campus in the US

Sports & Recreation

• Big Ten's Ohio State University Buckeyes
• Home to NHL Franchise, Columbus Blue Jackets
• Home to 2009 MLS Champion Columbus Crew
• Hosts the Arnold Sports Classic each March, the world's largest sports and fitness exhibition

Tourism

• Tourism is a $5 billion industry annually for the city
• Major attractions include the world renowed Columbus Zoo and Aquarium, COSI (Center of Science and Industry) and Franklin Park Conservatory and The Ohio Statehouse
• Introduced a new Casino in Spring of 2012

Market Areas of Interest

• Nationwide Arena District
• Easton Towne Center
• The Ohio State University

^{Sources: 2011 Census Estimates; 2011 Scarborough}