Market Overview

“Columbus is one of the Midwest’s most valuable business locations because of its accessibility.”

Columbus, a thriving city of 733,000 is the capital and the largest city in the state of Ohio and the 15th largest city in the nation. Columbus is one of the Midwest’s most valuable business locations because of its accessibility. Nearly 50% of the United States population is within a 500 mile radius of Columbus. In addition to its central location, the region has two international airports, a foreign trade Zone supporting international service, with more than 150 million square feet of warehouse space, Port Columbus International Airport boasts non-stop commuter flights to 32 cities including Chicago, Los Angeles, Washington DC, New York, and Las Vegas.

Columbus has the best economy in the state of Ohio and rank in the top 10 overall strong and diverse economies in the U.S. Downtown Columbus has over 100,000 jobs, more than 4,000 new housing units and the $2 billion Nationwide Arena District. Nationwide Arena is home to the newest National Hockey League Franchise, The Columbus Blue Jackets and with the addition of Major League Soccer’s Columbus Crew, Columbus has truly evolved into a “major league” city.

Columbus is filled with art, theater, shopping, and culture. The array of entertainment options allow Columbus residents and over 10 million overnight visitors to do everything from cheering on their beloved Buckeyes to taking in one of their favorite Broadway shows at the Palace Theater. Other major attractions in Columbus include the world renowned Columbus Zoo and Aquarium, presided over by Jack Hanna, COSI (Center of Science and Industry), Franklin Park Conservatory, and the Ohio Statehouse. Tourism is a $5 billion industry annually for the city.

Columbus is home to the largest college campus in the United States, The Ohio State University, several fortune 500 companies, and many other large corporations including: Nationwide Insurance, The Limited Corporation, Wendy’s International, Bob Evans, Worthington Industries, White Castle, Cardinal Health, Huntington Bank, Abercrombie & Fitch, Victoria Secret, Bath & Body Works, and Consolidated Stores. Clear Channel Outdoor is the largest outdoor advertising company in Central Ohio with nearly 1,200 Bulletins, Posters, Wallscapes, and Digital Displays.

Source: Columbus Chamber of Commerce

Market Demographics

Demographics
Neilson TV Households Rank	34
Adults Age 18+ Rank	33
Population of Adults 18+	1,746,058
Total Population	2,373,463
% Population Change from 1990 to 2009	18
Average Age	35.8
Average Household Income	63,067
Average Number of Vehicles per Household	1.9
Population Density (People per Sq/Mile)	223
Race Distribution (%)
White	83
African American	11
Asian	2
American Indian	0
Hawaiian	0
Multi-Race	3
Other	1
Ethnicity (%)
Hispanic	3
Research Profiles (%)
Traveled 500 or more total miles in a month	39.4
Household plans to buy any new vehicle next year	6.7
Have visited a casino last year	18.6
Plan to switch wireless/cellular carrier next year	5.9
Personally attended/visited a live theater last year	15.2
Participated in golf last year	14.8
Bought any items on the internet last year	48.9
Usually see a new movie opening weekend in a year	6.1
Did not read any daily newspaper(s) yesterday	51.5
Accessed the internet last month	71.2
Drove alone to any place last week	93
Car pooled to any place last week	3.7
Spent 30 minutes or more traveling to work one way	14.1

Sources: 2009 Census Estimates; 2009 Scarborough