Market Overview

“Columbus is one of the Midwest’s most valuable business locations because of its accessibility.”

Columbus, a thriving city of 733,000 is the capital and the largest city in the state of Ohio and the 15th largest city in the nation. Columbus is one of the Midwest’s most valuable business locations because of its accessibility. Nearly 50% of the United States population is within a 500 mile radius of Columbus. In addition to its central location, the region has two international airports, a foreign trade Zone supporting international service, with more than 150 million square feet of warehouse space, Port Columbus International Airport boasts non-stop commuter flights to 32 cities including Chicago, Los Angeles, Washington DC, New York, and Las Vegas.

Columbus has the best economy in the state of Ohio and rank in the top 10 overall strong and diverse economies in the U.S. Downtown Columbus has over 100,000 jobs, more than 4,000 new housing units and the $2 billion Nationwide Arena District. Nationwide Arena is home to the newest National Hockey League Franchise, The Columbus Blue Jackets and with the addition of Major League Soccer’s Columbus Crew, Columbus has truly evolved into a “major league” city.

Columbus is filled with art, theater, shopping, and culture. The array of entertainment options allow Columbus residents and over 10 million overnight visitors to do everything from cheering on their beloved Buckeyes to taking in one of their favorite Broadway shows at the Palace Theater. Other major attractions in Columbus include the world renowned Columbus Zoo and Aquarium, presided over by Jack Hanna, COSI (Center of Science and Industry), Franklin Park Conservatory, and the Ohio Statehouse. Tourism is a $5 billion industry annually for the city.

Columbus is home to the largest college campus in the United States, The Ohio State University, several fortune 500 companies, and many other large corporations including: Nationwide Insurance, The Limited Corporation, Wendy’s International, Bob Evans, Worthington Industries, White Castle, Cardinal Health, Huntington Bank, Abercrombie & Fitch, Victoria Secret, Bath & Body Works, and Consolidated Stores. Clear Channel Outdoor is the largest outdoor advertising company in Central Ohio with nearly 1,200 Bulletins, Posters, Wallscapes, and Digital Displays.

Source: Columbus Chamber of Commerce

Market Demographics

General Information
DMA Rank	33rd
DMA Population (Adults 18+)	1,696,441
% Change 1990-2007	20%
Population Density	211
Median Age	35.6
Average Household Income	$57,503
Average Vehicles Per Household	1.9
Total Vehicles	1,667,810
Race Distribution & Ethnicity
Caucasian	83%
African American	11%
Asian	2%
American Indian	0%
Hawaiian	0%
Multi-Race	2%
Other	1%
Hispanic (Ethnicity)	2%
Market in Motion
Drive to Work Alone	82%
Carpool	10%
30+ Minute Commute	17%
Median Travel Time To Work One Way (minutes)	18
Research Profiles
Traveled 500 or more total miles (month)	41%
Household Plans To Buy Any New Vehicle Next Year	9%
Personally Attended/Visited Any Casino (yr)	19%
Plans To Buy Wireless/Cellular Service (yr)	7%
Personally Attended/Visited Live Theater (yr)	18%
Participated In Golf (yr)	16%
Bought Any Items On The Internet (yr)	49%
Usually See A New Movie Opening Weekend (yr)	9%
Did Not Read Any Daily Newspaper(s) (yesterday)	54%
Access Internet	70%

Sources: 2007 Census Estimates; 2007 Scarborough; 2000 Census