Market Overview

“it’s a vibrant and exciting place to be”

From the excitement of the Lake Erie Harbor to the charm of Amish living, Northeast Ohio is one of the most stimulating areas in the country. The downtown area is not only home to the Browns, the Indians, and the CAVS, but also the Great Lakes Science Center and the Rock ‘n’ Roll Hall of Fame & Museum.

The fun doesn’t stop in Cleveland, there’s just as much going on thirty miles south. Canal Park is home to the Akron Aeros (the Cleveland Indians AA team). Their stadium seats 8,500 and, in the nine years since it’s been built, Aeros’ fans have set 3 attendance records and are only the 2nd “AA” team to ever draw over a half million fans. You will also always find entertainment at Inventure Place, Quaker’s Square, Stan Hywett Hall, E.J. Thomas Performing Arts Center and the Blossom Music Center in Akron.

If your interests fall somewhere between football and shopping, Canton is where you should be. It is here that you will find the Professional Football Hall of Fame. Over 700,000 visitors from all around the world show up every year to honor the greats of pro football. Here in Canton you will also find more retail stores and restaurants packed within a 5 mile area than you ever imagined possible. Westfield Mall at Belden Village is in the heart of this ever expanding shopping and entertainment mecca.

Ten colleges and universities can be found in the Cleveland-Akron-Canton area. Case Western Reserve University is one of the nation’s leading independent research institutions. The University of Akron is the only public university in Ohio to have a science and engineering program ranked in the top five in the nation. And Kent State University’s NCAA Division 1 athletic teams bring thrills to both the campus and the community.

Our nation’s corporate leaders have long talked about this area’s unusual industrial diversification, ranging from medical research to manufacturing turbine blades. KeyCorp, Goodyear and Timken are just a handful of the Fortune 500 companies that call the area home. Northeast Ohio has become a region that attracts top-ranked corporate headquarters that provide a wide range of secure jobs for area residents. The Cleveland-Akron-Canton area has it all. It’s a vibrant and exciting place to be.

Market Demographics

General Information
DMA Rank	17th
DMA Population (Adults 18+)	2,899,836
% Change 1990-2007	3%
Population Density	498
Median Age	39.3
Average Household Income	$59,370
Average Vehicles per Household	1.8
Total Vehicles	2,736,300
Race Distribution & Ethnicity
Caucasian	82%
African American	14%
Asian	1%
American Indian	0%
Hawaiian	0%
Multi-Race	2%
Other	1%
Hispanic (Ethnicity)	3%
Market in Motion
Drive to Work Alone	83%
Carpool	9%
30+ Minute Commute	13%
Median Travel Time To Work One Way (minutes)	19
Research Profiles
Traveled 500 or more total miles (month)	38%
Household Plans To Buy Any New Vehicle Next Year	9%
Personally Attended/Visited Any Casino (yr)	29%
Plans To Buy Wireless/Cellular Service (yr)	7%
Personally Attended/Visited Live Theater (yr)	22%
Participated In Golf (yr)	18%
Bought Any Items On The Internet (yr)	44%
Usually See A New Movie Opening Weekend (yr)	6%
Did Not Read Any Daily Newspaper(s) (yesterday)	41%
Access Internet	64%

Sources: 2007 Census Estimates; 2007 Scarborough; 2000 Census