DMA Rank	7th
DMA Population (Adults 18+)	4,937,432
% Change 1990-2010	7%

Market Demographics

Race Distribution & Ethnicity
White	82%	African American	6%
Hispanic (Ethnicity)	9%	Asian	5%
Other	4%

Median Age	39.15
Average Household Income	$94,237
Median Household Income	$69,277
Average Vehicles per Household	1.1

Market in Motion

Traveled 200+ Total Miles (wk)	31.2%
Drive To Work Alone	88.8%
30+ Minute Commute	20.9%
Avg Travel Time To Work One Way (mins)	23

Sports & Recreation

• 12 professional sports teams that have won 33 titles
• Every Red Sox game since 2003 has been sold out - the most consecutive in MLB history
• Boston Marathon - 2nd biggest single-day sporting event in the U.S. in terms of media coverage
• The Head of the Charles Regatta - world's largest 2-day rowing event, attracting 300,000 spectators

Education

• 63% of adults have attended some college or more
• 5th highest (63%) for college educated residents in the US
• 120+ colleges & universities in Greater Boston
• Over 250,000 students in Boston and Cambridge alone

Tourism

• Diverse range of historical & tourist attractions, cultural & educational spots, & leisure &&scenic destinations
• Attracted approx. 18.3MM non-residents spending more than $14.4 billion annually (2009)
• Logan Airport - largest transportation center in the NE, has 56 air carriers & over 26 MM passengers annually

Market Areas of Interest

• Downtown Boston - central business & gov't district
• Faneuil Hall Marketplace - 20 MM annual visitors (more than Disney World)
• Back Bay - very affluent; known for shopping, architecture, & historically significant buildings
• Fenway/Kenmore Square - home of Fenway Park; offers restaurants, museums, & entertainment day & night

^{Sources: 2011 Census; 2011 Census Estimates; BOSTON - Release 2 2011 Sept 10-Aug 11 Scarborough; The Boston Marathon Fact Sheet, 2010; 2010 Head of the Charles, Inc.; Bunker Hill Community College, 2011; The Collegebound Network, 2011;Massachusetts Office of Travel & Tourism 2011; The Top 25 Most Visited Tourist Destinations, Forbes, 2009.}