“A city of contrasts, Boston offers cosmopolitan sophistication in a historical setting”

A city of contrasts, Boston offers cosmopolitan sophistication in an historical setting. Commonly called, “America’s walking city,” Boston’s accessible cobblestone streets with stately brownstone mansions give way to towering skyscrapers, chic boutiques and world-renowned cuisine. A leader in the financial services industry and home to some of the nation’s fastest growing hi-tech companies, Boston has experienced strong economic growth over the past decade.

Both the Boston Symphony Orchestra and Boston Ballet are extremely popular arts and entertainment attractions. But nothing is taken more seriously than Bostonians’ love of sports and their hometown devotion found at Fenway Park where the Red Sox play and the TD Banknorth Garden - home to the Bruins and Celtics. History buffs are often found following the Freedom Trail or at the famous Faneuil Hall Marketplace.

Boston Proper is made up of diverse neighborhoods all rich with their own identity. The two most prominent neighborhoods are Beacon Hill and Back Bay - where the heart of Boston works and lives. For culinary delicacies, residents and tourists choose from the various restaurants and street vendors found in Chinatown, the Theatre District, Downtown Crossing or The North End.

Referred to as the “Athens of America”, each fall, Boston opens its doors to more than 200,000 students attending the sixty-plus colleges and universities in the area. Residents of the area are among the most highly educated in the nation. In fact, Boston contains one of the highest concentrations of doctorate holders in the country! Just across the Charles River, Cambridge is seen as the capital of intellect - home to the oldest institution of higher learning in the country, Harvard University.

Recent research has shown that the majority of adults in the region are financial optimists - confident in both their financial situation and in their purchasing power. The consumers in the Boston area combine to create one of the fastest growing local economies in the nation.

Boston’s academic and research institutions, its historic attractions, its strength as a financial center, and the strong character of its residential neighborhoods, make the city a unique place to live and work. Looking toward the future, Boston is taking the city into the next century with every technological advantage possible.

Clear Channel covers the entire Boston area. From neighborhood shopping districts to the downtown core, we are proud to be a part of this dynamic market.

Market Demographics

General Information
DMA Rank	7th
DMA Population (Adults 18+)	4,721,413
% Change 1990-2007	10%
Population Density	632
Median Age	38.7
Average Household Income	$82,676
Average Vehicles	1.7
Total Vehicles	4,051,156
Race Distribution & Ethnicity
Caucasian	84%
African American	5%
Asian	5%
American Indian	0%
Hawaiian	0%
Multi-Race	2%
Other	3%
Hispanic (Ethnicity)	7%
Market in Motion
Drive to Work Alone	74%
Carpool	9%
30+ Minute Commute	24%
Median Travel Time To Work One Way (minutes)	21
Research Profiles
Traveled 500 or more total miles (month)	40%
Household Plans To Buy Any New Vehicle Next Year	8%
Personally Attended/Visited Any Casino (yr)	32%
Plans To Buy Wireless/Cellular Service (yr)	7%
Personally Attended/Visited Live Theater (yr)	27%
Participated In Golf (yr)	15%
Bought Any Items On The Internet (yr)	57%
Usually See A New Movie Opening Weekend (yr)	7%
Did Not Read Any Daily Newspaper(s) (yesterday)	41%
Access Internet	74%

Sources: 2007 Census Estimates; 2007 Scarborough; 2000 Census