“A city of contrasts, Boston offers cosmopolitan sophistication in a historical setting”

A city of contrasts, Boston offers cosmopolitan sophistication in an historical setting. Commonly called, “America’s walking city,” Boston’s accessible cobblestone streets with stately brownstone mansions give way to towering skyscrapers, chic boutiques and world-renowned cuisine. A leader in the financial services industry and home to some of the nation’s fastest growing hi-tech companies, Boston has experienced strong economic growth over the past decade.

Both the Boston Symphony Orchestra and Boston Ballet are extremely popular arts and entertainment attractions. But nothing is taken more seriously than Bostonians’ love of sports and their hometown devotion found at Fenway Park where the Red Sox play and the TD Banknorth Garden - home to the Bruins and Celtics. History buffs are often found following the Freedom Trail or at the famous Faneuil Hall Marketplace.

Boston Proper is made up of diverse neighborhoods all rich with their own identity. The two most prominent neighborhoods are Beacon Hill and Back Bay - where the heart of Boston works and lives. For culinary delicacies, residents and tourists choose from the various restaurants and street vendors found in Chinatown, the Theatre District, Downtown Crossing or The North End.

Referred to as the “Athens of America”, each fall, Boston opens its doors to more than 200,000 students attending the sixty-plus colleges and universities in the area. Residents of the area are among the most highly educated in the nation. In fact, Boston contains one of the highest concentrations of doctorate holders in the country! Just across the Charles River, Cambridge is seen as the capital of intellect - home to the oldest institution of higher learning in the country, Harvard University.

Recent research has shown that the majority of adults in the region are financial optimists - confident in both their financial situation and in their purchasing power. The consumers in the Boston area combine to create one of the fastest growing local economies in the nation.

Boston’s academic and research institutions, its historic attractions, its strength as a financial center, and the strong character of its residential neighborhoods, make the city a unique place to live and work. Looking toward the future, Boston is taking the city into the next century with every technological advantage possible.

Clear Channel covers the entire Boston area. From neighborhood shopping districts to the downtown core, we are proud to be a part of this dynamic market.

Market Demographics

Demographics
Neilson TV Households Rank	7
Adults Age 18+ Rank	8
Population of Adults 18+	4,784,412
Total Population	6,285,585
% Population Change from 1990 to 2009	32
Average Age	39.4
Average Household Income	87,031
Average Number of Vehicles per Household	1.7
Population Density (People per Sq/Mile)	653
Race Distribution (%)
White	83
African American	5
Asian	5
American Indian	0
Hawaiian	0
Multi-Race	3
Other	4
Ethnicity (%)
Hispanic	7
Research Profiles (%)
Traveled 500 or more total miles in a month	34.1
Household plans to buy any new vehicle next year	8.9
Have visited a casino last year	31.4
Plan to switch wireless/cellular carrier next year	7.4
Personally attended/visited a live theater last year	25.9
Participated in golf last year	15.4
Bought any items on the internet last year	60.9
Usually see a new movie opening weekend in a year	6.9
Did not read any daily newspaper(s) yesterday	46
Accessed the internet last month	77.4
Drove alone to any place last week	88.9
Car pooled to any place last week	4.2
Spent 30 minutes or more traveling to work one way	21.4

Sources: 2009 Census Estimates; 2009 Scarborough