DMA Rank	26th
DMA Population (Adults 18+)	2,235,860
% Change 1990-2010	8%

Market Demographics

Race Distribution & Ethnicity
White	64%	African American	27%
Hispanic (Ethnicity)	5%	Asian	4%
Other	1%

Median Age	38
Average Household Income	$89,628
Median Household Income	$62,911
Average Vehicles per Household	2.1

Market in Motion

Traveled 200+ Total Miles (wk)	34%
Drive To Work Alone	87.8%
30+ Minute Commute	23.8%
Avg Travel Time To Work One Way (mins)	29.3

Business & Economy

• 65.2% of Adults 18+ Employed
• 11 of Top 25 Employers in Health Care Industry (Baltimore)
• Port of Baltimore accounts for $3.2 Billion in Annual Revenue
• BRAC Expected to Bring 45,000 New Jobs to Maryland

Education

• 58.1% Have Completed Some College or More (Baltimore)
• 17 Colleges and Universities in the Market (Baltimore)

Tourism

• Ft. McHenry National Monument - Birthplace of the National Anthem
• 57 Museums including Art, History and Culture
• Inner Harbor - 17.4 Million Annual Visitors
• M&T Bank Stadium - Home of the Baltimore Ravens
• Oriole Park at Camden Yards
• 1st Mariner Arena, Pier 6 Pavilion & Rams Head Live - Major Concert Venues

Market Areas of Interest

• Federal Hill, Hampden and Canton - Young and Trendy
• Annapolis - State Capital and "America's Sailing Capital"
• Power Plant Live! Entertainment District
• Aberdeen Proving Ground & Ft. Meade
• 6 Public Markets, including Lexington, Cross Street, Hollins, Broadway, Northeast and Avenue

^{Sources: 2010 Census; 2011 Scarborough; Baltimore Waterfront Partnership; Forbes; Baltimore Business Journal; Baltimore Sun}