DMA Rank	9th
DMA Population (Adults 18+)	4,675,190
% Change 1990-2010	30%

Market Demographics

Race Distribution & Ethnicity
White	59%	African American	29%
Hispanic (Ethnicity)	11%	Asian	4%
Other	4%

Median Age	34.9
Average Household Income	$76,566
Median Household Income	$57,629
Average Vehicles per Household	2.1

Market in Motion

Traveled 200+ Total Miles (wk)	32.5%
Drive To Work Alone	91.6%
30+ Minute Commute	20.8%
Avg Travel Time To Work One Way (mins)	28.7

Business & Economy

• 4th largest concentration of Fortune 500 companies
• 75% of Fortune 1000 companies have a presence
• Busiest airport in the world - Hartsfield-Jackson
• A top U.S. convention center

Sports & Recreation

• 9 professional sports teams
• Georgia Dome annual SEC football championship
• 37 million people visit Atlanta annually
• 9th best city for the Arts

Education

• 57% of adults have attended some college or more
• 7th among large metros for enrolled college students
• Largest consortium of black colleges in the world

Market Areas of Interest

• Downtown & Midtown Atlanta - central business and financial district, Georgia World Congress Center, Georgia Aquarium, World of Coke, Woodruff Arts Center
• Midtown West - up and coming trendy area
• Buckhead - affluent trendy area / shopping
• Chamblee/Doraville area - large concentration of Hispanic & Asian populations
• Marietta/Alpharetta/Roswell - high income areas

^{Sources: U.S. Census Estimates 2011; Scarborough 2011; Fortune Magazine 2011; Forbes Magazine 2007; American Style Magazine 2010; Central Atlanta Progress; Morehouse College.}