Market Overview

“Atlanta: big city, southern charm”

Atlanta is the largest metro area in the Southeast and the South’s leading economic center. It is the transportation hub that serves the seven state southeastern region that includes Georgia, Alabama, Florida, Mississippi, North Carolina, South Carolina and Tennessee.

Atlanta’s primary airport, Hartsfield-Jackson International, is the World’s Busiest Airport ranked by both number of passengers and flights. Atlanta is ranked third among U.S. cities with the highest concentration of Fortune 500 headquarters. Such well-known companies as Home Depot, Coca Cola, UPS, Turner Broadcasting, Georgia-Pacific, Delta Airlines, SunTrust Bank and Genuine Parts all make their home base in Atlanta.

One of the nation’s largest and most popular convention sites, Atlanta has facilities to accommodate nearly any size event. Atlanta has experienced significant growth and economic development in the last decade and is continuing to experience it today.

Atlanta offers tourists extraordinarily rich opportunities for leisure, pleasure, and culture. There are a variety of bars, restaurants and shops in the upscale Buckhead and the quaint Virginia Highlands area. Stone Mountain and Lake Lanier offer golf, boating, fishing and camping. Other attractions include the Martin Luther King National Historic Site, Fernbank Natural History Museum, High Museum of Art, Zoo Atlanta, The World of Coke, and the Georgia Aquarium, just to name a few.

Atlanta is home to five professional sports teams: Atlanta Braves (baseball), Atlanta Falcons (football), Atlanta Hawks (basketball), Atlanta Thrashers (hockey) and the Atlanta Dream (basketball). Atlanta also hosts many top college sporting events including the SEC Football Championship and the Chic-fil-A Bowl.

Clear Channel Outdoor offers many vehicles for implementing successful advertising campaigns. Available in the Atlanta market are many high profile permanent and rotary bulletins, digital displays, posters, junior posters, Mobile Billboards, mall and airport displays. All provide excellent general market coverage opportunities as well as ethnic targeting.

Market Demographics

Demographics
Neilson TV Households Rank	8
Adults Age 18+ Rank	7
Population of Adults 18+	4,792,132
Total Population	6,620,636
% Population Change from 1990 to 2009	76
Average Age	35.4
Average Household Income	73,103
Average Number of Vehicles per Household	2
Population Density (People per Sq/Mile)	372
Race Distribution (%)
White	62
African American	28
Asian	4
American Indian	0
Hawaiian	0
Multi-Race	2
Other	3
Ethnicity (%)
Hispanic	10
Research Profiles (%)
Traveled 500 or more total miles in a month	41.9
Household plans to buy any new vehicle next year	8
Have visited a casino last year	18.9
Plan to switch wireless/cellular carrier next year	9.8
Personally attended/visited a live theater last year	18
Participated in golf last year	10.7
Bought any items on the internet last year	57
Usually see a new movie opening weekend in a year	12.4
Did not read any daily newspaper(s) yesterday	67.2
Accessed the internet last month	77.4
Drove alone to any place last week	91.6
Car pooled to any place last week	4.9
Spent 30 minutes or more traveling to work one way	23.3

Sources: 2009 Census Estimates; 2009 Scarborough