Market Overview

“Atlanta: big city, southern charm”

Atlanta is the largest metro area in the Southeast and the South’s leading economic center. It is the transportation hub that serves the seven state southeastern region that includes Georgia, Alabama, Florida, Mississippi, North Carolina, South Carolina and Tennessee.

Atlanta’s primary airport, Hartsfield-Jackson International, is the World’s Busiest Airport ranked by both number of passengers and flights. Atlanta is ranked third among U.S. cities with the highest concentration of Fortune 500 headquarters. Such well-known companies as Home Depot, Coca Cola, UPS, Turner Broadcasting, Georgia-Pacific, Delta Airlines, SunTrust Bank and Genuine Parts all make their home base in Atlanta.

One of the nation’s largest and most popular convention sites, Atlanta has facilities to accommodate nearly any size event. Atlanta has experienced significant growth and economic development in the last decade and is continuing to experience it today.

Atlanta offers tourists extraordinarily rich opportunities for leisure, pleasure, and culture. There are a variety of bars, restaurants and shops in the upscale Buckhead and the quaint Virginia Highlands area. Stone Mountain and Lake Lanier offer golf, boating, fishing and camping. Other attractions include the Martin Luther King National Historic Site, Fernbank Natural History Museum, High Museum of Art, Zoo Atlanta, The World of Coke, and the Georgia Aquarium, just to name a few.

Atlanta is home to five professional sports teams: Atlanta Braves (baseball), Atlanta Falcons (football), Atlanta Hawks (basketball), Atlanta Thrashers (hockey) and the Atlanta Dream (basketball). Atlanta also hosts many top college sporting events including the SEC Football Championship and the Chic-fil-A Bowl.

Clear Channel Outdoor offers many vehicles for implementing successful advertising campaigns. Available in the Atlanta market are many high profile permanent and rotary bulletins, digital displays, posters, junior posters, Mobile Billboardss, taxi, mall and airport displays. All provide excellent general market coverage opportunities as well as ethnic targeting.

Market Demographics

General Information
DMA Rank	9th
DMA Population (Adults 18+)	4,558,321
% Change 1990-2007	64%
Population Density	293
Median Age	34.7
Average Household Income	$69,451
Average Vehicles	2.0
Total Vehicles	4,419,549
Race Distribution & Ethnicity
Caucasian	62%
African American	28%
Asian	4%
American Indian	0%
Hawaiian	0%
Multi-Race	3%
Other	4%
Hispanic (Ethnicity)	9%
Market in Motion
Drive to Work Alone	77%
Carpool	14%
30+ Minute Commute	28%
Median Travel Time To Work One Way (minutes)	23
Research Profiles
Traveled 500 or more total miles (month)	43%
Household Plans To Buy Any New Vehicle Next Year	13%
Personally Attended/Visited Any Casino (yr)	21%
Plans To Buy Wireless/Cellular Service (yr)	8%
Personally Attended/Visited Live Theater (yr)	21%
Participated In Golf (yr)	13%
Bought Any Items On The Internet (yr)	52%
Usually See A New Movie Opening Weekend (yr)	8%
Did Not Read Any Daily Newspaper(s) (yesterday)	63%
Access Internet	71%

Sources: 2007 Census Estimates; 2007 Scarborough; 2000 Census