DMA Rank	43rd
DMA Population (Adults 18+)	1,447,782
% Change 1990-2010	16%

Market Demographics

Race Distribution & Ethnicity
White	66%	African American	2%
Hispanic (Ethnicity)	42%	Asian	1%
Other	14%

Median Age	46
Average Household Income	$62,416
Median Household Income	$46,232
Average Vehicles per Household	2.14

Market in Motion

Traveled 200+ Total Miles (wk)	23.3%
Drive To Work Alone	91.2%
30+ Minute Commute	10.5%
Avg Travel Time To Work One Way (mins)	21

Business & Economy

• Ranked in the Top 25 for lowest unemployment rates
• Major Employers: Sandia National Labs, Intel Corp., Sony Pictures, Schott Solar, & other high-tech industries

Sports & Recreation

• Local sports favorites include minor league baseball team, the Isotopes, and the Univ. of New Mexico's Lobos
• Attracts outdoor enthusiasts with an abundance of year-round recreational activities such as Golf, Cycling, Hiking, Rock Climbing, Skiing/Snowboarding, and more

Tourism

• Rich Native American history with variety of events, museums, and historical landmarks that attract visitors from all over the U.S.
• National Museum of Nuclear Science and History
• World-renowned for Hot Air Ballooning recreation, festivals, and attractions
• Four Casinos and Resorts in the metro area

Market Areas of Interest

• National Hispanic Cultural Center
• Historic Old Town - city's cultural center with 7 museums plus shops, galleries, and restaurants
• Historic Nob Hill - Boutique and Upscale shopping
• Midtown/University - Home to UNM and CNM
• Downtown Albuquerque - Largest Business center in the State, offering bustling nightlife along Central Ave (Route 66) as well as theaters, restaurants, and events

^{Sources: 2011 Census Based Estimates; 2011 Scarborough.}