Market Overview

“the gateway to New Mexico and the southwest”

As one of the oldest cities in America, Albuquerque has provided a home for people in the Rio Grande Valley for many centuries. Located in central New Mexico, Albuquerque is the largest city in the state, is rich with history and culture and is the perfect location to experience the authentic Southwest. The city enjoys a unique blend of cultures, natural beauty, profound historic attractions, and a spectacular climate with four distinct seasons. Museums, fiestas, theatres, cuisine, music, sports, galleries and shopping create a diverse and unforgettable destination. Albuquerque is a high-desert city full of activities for everyone.

The city has grown into a rich, multi-cultural metropolis of more than 753,000 people. Albuquerque blends America’s ancient past with its future potential. It has been called one of the most culturally diverse cities in the country. More recently, the city has worked hard to earn recognition as one of the best places to live, work, and build a business. Recent accolades include:

• Rated by Forbes Magazine (Forbes Magazine, May 2006) as number one in the list of “Best Places for Business and Careers Survey”.
• Third best city in the country for Hispanics (Hispanic Magazine, July 2006).
• One of the 100 Best Communities for Young People (America’s Promise Alliance, January 2007)
• Fourth Best American City for making movies (MovieMaker Magazine, Winter Edition 2007).
• Third on Kiplinger’s Personal Finance’s 50 Smart Cities: Great, Affordable Places to Live (Kiplinger’s Personal Finance Magazine, May 2006).
• One of the top 10 best places to own real estate (Investor’s Guide 2007, Fortune Magazine).
• The Fittest City in America for 2007 (Men’s Fitness Magazine, January 2007).
• New Mexico is the number one state in the nation for research computing power thanks in large part to Los Alamos and Sandia National labs.

Clear Channel Outdoor is the preeminent out-of-home media source for the state of New Mexico. The full service Albuquerque plant is the only one in the state. A product mix of bulletins, posters, premier panels and our two Digital Poster Networks allows for dynamic marketing campaigns with extensive metro coverage as well as into the state at large. Our innovative approach to creative, execution and customer service has proven to be a great asset.

Market Demographics

Demographics
Neilson TV Households Rank	44
Adults Age 18+ Rank	45
Population of Adults 18+	1,312,610
Total Population	1,842,044
% Population Change from 1990 to 2009	13
Average Age	36.8
Average Household Income	57,264
Average Number of Vehicles per Household	1.9
Population Density (People per Sq/Mile)	16
Race Distribution (%)
White	68
African American	2
Asian	1
American Indian	11
Hawaiian	0
Multi-Race	4
Other	13
Ethnicity (%)
Hispanic	41
Research Profiles (%)
Traveled 500 or more total miles in a month	42.6
Household plans to buy any new vehicle next year	11.6
Have visited a casino last year	51.6
Plan to switch wireless/cellular carrier next year	8.5
Personally attended/visited a live theater last year	13.5
Participated in golf last year	7.2
Bought any items on the internet last year	50.4
Usually see a new movie opening weekend in a year	7.7
Did not read any daily newspaper(s) yesterday	61.6
Accessed the internet last month	68.3
Drove alone to any place last week	94.9
Car pooled to any place last week	7.1
Spent 30 minutes or more traveling to work one way	15.9

Sources: 2009 Census Estimates; 2009 Scarborough