Market Overview

“the gateway to New Mexico and the southwest”

As one of the oldest cities in America, Albuquerque has provided a home for people in the Rio Grande Valley for many centuries. Located in central New Mexico, Albuquerque is the largest city in the state, is rich with history and culture and is the perfect location to experience the authentic Southwest. The city enjoys a unique blend of cultures, natural beauty, profound historic attractions, and a spectacular climate with four distinct seasons. Museums, fiestas, theatres, cuisine, music, sports, galleries and shopping create a diverse and unforgettable destination. Albuquerque is a high-desert city full of activities for everyone.

The city has grown into a rich, multi-cultural metropolis of more than 753,000 people. Albuquerque blends America’s ancient past with its future potential. It has been called one of the most culturally diverse cities in the country. More recently, the city has worked hard to earn recognition as one of the best places to live, work, and build a business. Recent accolades include:

• Rated by Forbes Magazine (Forbes Magazine, May 2006) as number one in the list of “Best Places for Business and Careers Survey”.
• Third best city in the country for Hispanics (Hispanic Magazine, July 2006).
• One of the 100 Best Communities for Young People (America’s Promise Alliance, January 2007)
• Fourth Best American City for making movies (MovieMaker Magazine, Winter Edition 2007).
• Third on Kiplinger’s Personal Finance’s 50 Smart Cities: Great, Affordable Places to Live (Kiplinger’s Personal Finance Magazine, May 2006).
• One of the top 10 best places to own real estate (Investor’s Guide 2007, Fortune Magazine).
• The Fittest City in America for 2007 (Men’s Fitness Magazine, January 2007).
• New Mexico is the number one state in the nation for research computing power thanks in large part to Los Alamos and Sandia National labs.

Clear Channel Outdoor is the preeminent out-of-home media source for the state of New Mexico. The full service Albuquerque plant is the only one in the state. A product mix of bulletins, posters, premier panels and our two Digital Poster Networks allows for dynamic marketing campaigns with extensive metro coverage as well as into the state at large. Our innovative approach to creative, execution and customer service has proven to be a great asset.

Market Demographics

General Information 2006 Census Estimates
DMA Rank	44th
DMA Population (Adults 18+)	1,299,457
Population Change from 1990-2006 (%)	30%
Population Per Square Mile (Population Density)	14
Median Age	36.7
Average Household Income ($)	$54,488
Average Number of Vehicles per Household	1.9
Total Vehicles	1,208,460
Race Distribution & Ethnicity
Caucasian	67%
African American	2%
Asian	1%
American Indian	13%
Hawaiian	0%
Multi-Race	3%
Other	14%
Hispanic (Ethnicity)	39%
Market in Motion
Drive to Work Alone	75%
Carpool	15%
30+ Minute Commute	14%
Median Travel Time To Work One Way (minutes)	15
MARKET ProfileS
Traveled 500 Or More Total Miles (mo)	37%
Household Plans To Buy Any New Vehicle Next Year	9%
Personally Attended/Visited Any Casino (yr)	53%
Plans To Buy Wireless/Cellular Service (yr)	7%
Personally Attended/Visited Live Theater (yr)	13%
Participated In Golf (yr)	11%
Bought Any Items On The Internet (yr)	44%
Usually See A New Movie Opening Weekend (yr)	8%
Did Not Read Any Daily Newspaper(s) (yesterday)	56%
Access Internet	64%

Sources: 2007 Census Estimates; 2007 Scarborough; 2000 Census