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NOVEMBER 26, 2007 CLEAR CHANNEL OUTDOOR AND QWIKKER SIGN PARTNERSHIP TO BUILD GLOBAL INTERACTIVE OUTDOOR MOBILE MEDIA NETWORK[ 2007-11-26 ] SAN FRANCISCO and PHOENIX -- Clear Channel Outdoor ( NYSE: CCO) and Qwikker (www.qwikker.com), the leading provider of location-based mobile content distribution infrastructure, today announced that the two companies have signed a comprehensive agreement to build an interactive digital network to enable the delivery of mobile content over Bluetooth. Clear Channel Outdoor will deploy Qwikker technology within its global network of out-of-home advertising properties thus enabling the delivery of mobile content campaigns integrated with its traditional advertising displays. "Through this partnership we can leverage our estate of advertising locations around the world to build an independent mobile content delivery network. It transforms a one-way, indirectly measurable advertising medium into an active, two-way interactive medium with exact performance measurement, increasing the value of our properties and opening up entirely new business models for the out- of-home advertising industry," said Michael Hudes, Global Director, Digital Media for Clear Channel Outdoor. "You can think of this as Outdoor 2.0." Clear Channel Outdoor has already deployed Qwikker technology in the USA, Australia, Belgium, Ireland and New Zealand, with further international deployments planned. The two companies have committed to a rollout in the next twelve months of over one thousand additional locations in the US alone, encompassing street furniture, malls, and airport locations. Each enabled location will allow consumers with a mobile phone to opt-in to receive content, via Bluetooth, when they are in the vicinity of an advertising panel indicating the availability of the service. "Qwikker is enabling the transformation of a traditional industry by allowing it to leverage its core physical assets to capture a leadership position in the exploding interactive, digital marketing industry. Qwikker is delighted to be partnering with Clear Channel Outdoor as it takes the industry lead in building out our shared vision" said Saul Kato, founder and CTO of Qwikker. "The mobile phone is the next great digital medium, and out of home advertising locations are highly effective touch-points for mobile content delivery because they can provide a clear call to action to consumers, allow instant gratification, and deliver the content at no cost to the end user." About Clear Channel Outdoor Clear Channel Outdoor (NYSE: CCO) is the world's largest outdoor advertising company with over 973,000 displays in more than 60 countries across 6 continents. In the United States, the company operates over 167,000 advertising displays and has a presence in 49 of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York's Times Square. Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. More information may be found by visiting www.clearchanneloutdoor.com About Qwikker Qwikker is the leader in location-based mobile content distribution and runs the world's largest network of interactive mobile content hotspots. The Qwikker platform enables consumers to download music, videos, games, coupons, news and more to their handheld devices free of charge, and without requiring a data plan. This service provides brands with the ability to connect with people and deliver tailored on-demand content to consumers who choose to opt-in at a location. Qwikker has partnerships with leading media companies including CBS Outdoor, Cemusa, Clear Channel Outdoor, JCDecaux North America, Kinetic Worldwide and Prime Point Media. Brands which have< Reply Email: tonyalwin@clearchannel.com |
