Tony joined Clear Channel Outdoor in 2006 as Executive Vice President – Global Research and is heading the company's ongoing efforts to create measurement methodologies and research tools that demonstrate the unmatched effectiveness of outdoor advertising in communicating with today’s busy, out-of-home consumers. He is recognized as America’s leading advocate of Fusion and media optimizers and is frequently quoted in the trade press in the US and abroad.
Tony has played leading roles with some of America’s largest advertisers including, Procter & Gamble, Diageo, Dannon, M&M Mars, Lea & Perrins, Ford and GSK with a general focused on improving ad effectiveness and accountability.
According to Joe Mandese, Tony’s unsurpassed energy makes him one of the “drivers of the current renaissance” in advertising and media research worldwide. Tony continues to be a regular speaker at major industry conferences and symposia globally. Media Week honored him as its “Agency Media Research All Star’ in 2001 and MediaPost named Tony as one of “100 People to Know” in 2004.
Before joining Clear Channel Outdoor, Tony oversaw all research for CBS Radio (Infinity Broadcasting) as Research Chief, which he joined from MediaCom where he was SVP, Director Strategic Insights Group. Prior to that he joined his client, the CTN Media Group, as SVP, Director of Strategic Information from international research provider Millward Brown where he was VP, Media Services. He ran his own international advertising and marketing consultancy, Jarvis, Sherman & Jarvis, for many years in Toronto, Canada. He is currently on the Board of Directors of CMOR and the MRC. In addition, he serves on the TAB Technical Committee, the OAAA Marketing Committee and is a member of the Steering Board for ESOMAR’s Global Guidelines on Outdoor Audience Measurement (GGoODAM) initiative.
Tony earned his MBA from the University of Massachusetts and was an Olympic swimming finalist and the British Olympic Captain in Mexico 1968. He also has won world titles and set masters age group world records in both the freestyle and butterfly events.
