Peru-born Luis (Lucho) Herrán has served as Vice President Latin America overseeing the company's expansion and growth with operations in Brazil, Chile, Mexico and Peru since 2006. Prior to that, he was the President and General Manager of the Clear Channel division in Sao Paulo, Brazil and the CFO of the Clear Channel division in Lima, Peru.
Luis spent most of his career successfully developing and implementing corporate strategies for companies in the textile, and retail industries. Subsequent roles followed at Clear Channel Outdoor for the past 14 years and award-winning Executive of the Year Clear Channel Outdoor Worldwide 2004.
Most importantly, his experience across our group has helped him understand how to deliver integrated solutions across advertising, corporate affairs, public relations, marketing and sales, operations and cross-cultural communication at regional levels.
Luis is a former officer of the Peruvian Navy and has a MBA degree from Universidad del Pacífico as well as executive training of Development of Exports in Japan and an MBA Leadership for Managers from Clear Channel University.
