| Post War Growth and Change (continued) | |
| 1951 | • 50th Anniversary observed. Eleven branches, 30 operating bases, 1,500 employees, take part in celebration. • Company pictorial artists complete world's largest outdoor painting (1,575 sq. ft) for Howard Hughes movie. |
| 1952 | • George Kleiser dies November 30. • Company sold to W.R. Grace Co. • Seattle and Tacoma branches consolidated into single Seattle unit. • Karl Eller begins outdoor advertising career joining Company as lease man in Phoenix Branch. |
| 1953 |  • Sahara bulletin features real swimming pool and live bathing beauties. Comedian Red Skelton leaps into pool to publicize opening of his act in Las Vegas. In the start of famed Sunset Strip entertainment bulletin displays.• Engineers test new Fiberglass moldings for poster panels. • Boom trucks utilized to move rotating paint sections, cutouts etc. |
| 1954 | • Jackman painted bulletin at Wilshire & Virgil, Los Angeles, features no molding format with cut out extensions. • Hydraulic elevators used in paint studios to facilitate painting at all levels. |
| 1955 |  • Durable lightweight Fiberglass molding adopted for poster panels.• Sun reflecting "Dancing Discs" embellishment appear on Hamms beer bulletin in San Jose. • Gil Haynes retires. L.H. Odell becomes President. |
| 1956 | • New slimline fluorescent lighting tested and adopted for poster panels. First unit so lighted on Magnolia Ave. in Long Beach. • Foster and Kleiser featured on KGO TV program "Success Story" in San Francisco. • Extra size 30 sheet posters become popular. Extensively used this year. • "F&K Imprint", new company publication, published. • F&K hosts 59th Annual Convention of OAAA in Los Angeles. • Pabst illuminated revolving prisms first used as painted bulletin embellishment. |
| 1957 | • Front of Los Angeles Branch modernized with new steel porcelain enamel face. Has concrete lower exterior, translucent glass panels and the new round F&K logo. • Imperial Valley Yuma markets added to San Diego branch territory. • New Phoenix branch building opened. |
| 1958 | Imperial Valley Market facilities sold to Outdoor Lighting Inc. |
| 1959 | • W.R. Grace announces sale of Foster and Kleiser to Metropolitan Broadcasting Co. (12/11/59. • Neon embellished poster panels displayed in Los Angeles. • Detroit sales office established. • Operating departments develop and begin use of two way radio communication.Metromedia Era Begins F&K Goes National |
| 1960 | • A.C. Nielsen Study completed. Developed first reach and frequency figures for outdoor. • New Los Angeles paint studio opened. |
| 1961 | • Ross Barrett named President. • Single post unitized construction of Poster panels begins. Prefabricated panels are hoisted into place by boom truck. • LA Metro zones Coverage Plan announced (for 1962) • A.C. Nielsen Study completed in San Francisco and Oakland. • Pre pasting of posters in billrooms begins. • First printed bulletin displayed. |
| 1962 | • Phoenix and Fresno branch territories sold to Karl Eller then forming Eller Outdoor Advertising Co. • Long Beach Branch closed. • New San Diego and Seattle branch buildings completed. • San Joaquin Valley area facilities sold to Ryan. Indio Palm Springs area plant sold to Bob.Leonard. • Company facilities in Monterey, San Benito, San Luis Obispo and Santa Barbara sold to Purcell. • First mobile panels used for merchandising and public relations. • First modern "multivision" painted bulletin displayed in Sacramento. Triangular sections permit display of three different designs on single unit. • IBM Computer system installed for all accounting operations. • A.C. Nielsen Study completed in Seattle. |
| 1963 | • San Diego North Interior Market sold. • Foster and Kleiser begins operation of Chicago and New York outdoor plants formerly owned by General Outdoor. |
| 1964 | • Second A.C. Nielsen Study conducted in Los Angeles Orange County Market. First to reveal complementary values of combined outdoor/television campaigns. • New Northern California Regional headquarters opened in Oakland. |
| 1965 | • Packer Outdoor facilities acquired in Cleveland, Cincinnati, Toledo and Salt Lake City. • F&K supports passage into law of Highway Beautification Act of 1965. • Study of Children's Outdoor Readership conducted by Poster Appraisal Service for F&K in Los Angeles and New York. • First aerial photographic study measuring and comparing freeway and surface street traffic volume takes place in Los Angeles. • New Chicago Regional office opened on Morgan Street. |
| 1966 | • Automated printing of IBM Verified Poster Location Lists begins. System provides instantaneous printing of location lists for all showings. • Alfred Politz Awareness Studies conducted in New York, Chicago and Los Angeles. • New Regional Operating Center opened in Maspeth, New York. • A.C.Neilsen Study completed in New York. |
| 1967 | • Company's new motion picture, "Adman's Dilemma" released. The David Wolper production starred Jonathan Winters. • Public Exhibition of famous Ervine Metzel Collection posters held in major cities. • F&K publishes complete Outdoor Advertising Manual. |
| 1968 | • Los Angeles headquarters offices remodeled. Carpets, air conditioning, new furniture featured in the 250,000 square feet project. • Sheets from first 24sheet poster printed in America presented to F&K by Morgan Litho Co. • Financial Department and Order Processing Department moved from Sunset Metromedia offices to 1550 W. Washington Blvd headquarters. • Toledo branch sold to Stoner System. |
| 1969 | • People's Gallery, featuring triosk structures in regional shopping malls introduced. • A.C. Nielsen Study completed in Chicago. |
| 1970 | • Frank Lott named President and General Manager. California Regional Headquarters set up in Los Angeles. • Lease Departments renamed, Real Estate Departments. |
| 1971 | Oakland Branch bombed causing $750,000 damage to office. Weatherman antiwar group later admit attack was a mistake. The Army Officers Club one block west was intended target. |
| 1972 | • Middleton outdoor plant in Dallas Fort Worth purchased. • Acquisition of Houston Poster Advertising Co. made in Houston, Texas. • Sterling Outdoor facilities acquired in Houston. |
| 1973 | Billboard Control Measure defeated 62% to 3776 in Seattle, Washington. |
| 1974 | • Ross Barrett named Senior vice-president of Metromedia. • New F&K Houston, Texas office/plant opened. • Rotating paint programs shifted to 60 day rotation. This was change from 30 day rotating in most West Coast markets. • Big Los Angeles billroom fire. Fire doors prevent spread of flames to rest of branch office and studios. |
| 1975 | New Dallas/Fort Worth regional office and operating facility completed. |
