| Post World War I Expansion (continued) | |
| 1926 |  • Foster and Kleiser now operating service in 600 cities and towns in California, Oregon, Washington and Arizona.• Now San Diego office/operating plant opened at Columbia & Juniper. |
| 1927 | • Chicago sales office established. • Begin zone system in setting up equalized poster showings and guaranteed net advertising circulation values in all markets. |
| 1928 | • Paint factory established in San Francisco. Will test and manufacture all bulletin colors. • Painted bulletin with triangular shaped moving sections provide three design copy changes for LaSalle cars. |
| 1929 | • Chicago sales office opened in Wrigley Building, Central Manufacturing plant opens in San Francisco. Will produce sections, lattice, moldings etc. • Traffic flow maps showing vehicular volume patterns in all major cities printed. |
| The Depression Times | |
| 1930 | • George Kleiser elected President of OAAA (served five years) • First rotating painted bulletin service begins in Portland Branch. |
| • Foster and Kleiser "Garden Clubs of The Air" begin broadcasting on Sunday mornings over Don Lee Columbia Pacific Coast Network radio. • Oxydol poster designed by F&K artist Marshall Reid judged Best Poster of 1930 by Chicago Art Directors. |
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| 1931 | F&K plays decisive role in forming O.A.I. national sales organization. Company extends complete recognition to general advertising agencies. |
| 1932 | • Pontiac poster designed by F&K artist Otis Shepard judged Best Poster of 1932 by Chicago Art Directors. • Live models on Paramount Pictures movie promotional bulletin creates traffic jams on Wilshire Blvd. Harpo Marx and Marlene Dietrich cause mob scene on night bulletin unveiled. |
| 1933 | • Country Department renamed "Special Paint Branch". • F&K leads formation of Traffic Audit Bureau. Factors and formulas for development of 12 and 18 hour counts tested in F&K territories. |
| 1934 | 
F&K painters change hourly Dow Jones averages figures on Montgomery street painted bulletin in San Francisco's financial district. |
| 1935 | • New streamlined 'art deco' painted bulletin structures introduced. • Monthly seasonal variation traffic counts begin in all branch cities. |
| 1936 | • First traffic origin study completed at 9th & Alameda, Los Angeles. • Recapitalization Plan for Company stock completed. • Special large scale models made for new San Francisco Oakland Bay Bridge. |
| 1937 | New presentation rooms featuring large electrically spotted maps for illustration of poster showing coverage opened in major branch cities and New York/Chicago sales offices. |
| 1938 | • "Know The Values" merchandising booklets featuring authenticated market values for each poster showing first published. • Experimental 9 sheet pasting units first displayed in Los Angeles. |
| 1939 | F&K produced model of new San Francisco Oakland Bay Bridge displayed at Worlds Fair in San Francisco. |
| 1940 | Company booklet, "Forty Years in Advertising" published. |
| World War II Activities | |
| 1941 | F&K hosts OAAA Golden Anniversary Convention in Los Angeles. |
| 1942 |  • Company World War II activities include recruiting, civilian defense and war bond promotions. Production of camouflage for civilian and military projects begin. Protective concealment of Boeing Aircraft Plant in Seattle is largest camouflage project ever completed in history of war.• War time coverage allotments in effect. Plans provides additional poster panels for each showing. • Lee DeForest, famed "Father of radio" aids company in developing device for turning off outdoor advertising illumination during air raid 'blackouts'. |
| 1943 | War activities expanded to include manufacturing of boxes and containers for Military shipments overseas. Adobe brick production also begins at military request. |
| 1944 | • Walter Foster died January 13th. • Time Magazine features Foster and Kleiser war effort activities. • New posting procedure applying paste on posters at the truck started. |
| 1945 | • Caladobe Department begins production and sale of adobe bricks for residential and commercial buildings. • At World War II end, 144 F&K employees in military service. Four were killed in war action. • LA Times "Headline" painted bulletin wins top national award for beat media promotion. Headline changed every day during World War II. |
| Post War Growth and Change | |
| 1946 | • First issues of new employee publication, "Our News" appear. • "Blentone" process posters perfected. It features delicate blending of colors and tones. • "Ad Andy" adopted as F&K company trademark character. • Loewy poster panel adopted as new 24 sheet structure. • Results of F&K sponsored Sacramento Study researching outdoor advertising awareness published. • Power driven boom trucks developed to lift posting and paint section into position on location. |
| 1947 | • Gil Haynes becomes President. George Kleiser is Chairman of Board. • Industrial Painting and Decorating Division begins operation. First assignments include painting of Governor's Mansion in Sacramento. • Creative book titled "Poster Design" by Walter Warde distributed to clients, agencies and art schools. Copies in all libraries on West Coast. • Construction departments begin using motor driven mechanical post hole diggers. • Cyril Wright previews his new company sales presentation, "Case of The Reluctant Dollar." • Light aluminum posting scaffolding and stages produced for use on new Loewy panels • Caladobe adobe brick department sold to J.E.Dietrich in Fresno. • Reflective Scotchlite introduced as night embellishment for highway bulletins in Arizona and California. |
| 1948 | • New posting pick up trucks replace traditional closed panel vehicles. • Coloring book for children published. Featuring "Ad Andy in Outdoorland", it is distributed to schools and day nurseries throughout West Coast. • Public relations booklet "Messages For Millions" published. • Industrial paint departments commissioned to paint super sized murals for drive in movies throughout Los Angeles. |
| 1949 | • Three alarm fire destroys Oakland Branch operating area. • Loewy poster panels modified. New lighter stainless steel moldings replaces porcelain enamel materials. • IBM department established at General Office to centralize accounting procedures. |
| 1950 | • F&K creates 'teaser' painted bulletin campaign "Consult An Advertising Agency." Was cited favorably by American Assc. of Advertising Agencies membership. • Black Light painted bulletins combining fluorescent paint and ultraviolet light introduced. • New Company 35mn slide sales training presentation, "The Outdoor Story" released. 50th Anniversary & W.R. Grace Ownership |
