| The Early Years | |
| 1871 | Walter Foster born September 30 in Vallejo, California. |
| 1874 | George Kleiser born June 25 in Cloverdale, California. |
| 1897 | Walter Foster begins selling outdoor advertising for Thomas H. B. Varney in Oakland, Ca. |
| 1898 | Walter Foster and George Kleiser meet in San Francisco. They become friends and soon consider idea of outdoor business partnership. |
| 1900 | Total of 8,000 autos registered in United States. |
| 1901 | Foster and Kleiser open for business in Portland, Oregon and Seattle, Washington. |
| 1902 | Foster and Kleiser incorporated. |
| 1903 | Wright brothers make first airplane flight. |
| 1904 | Tacoma, Everett, Bellingham plants added to Pacific Northwest territory. |
| 1905 | New Portland office and operating facility opened at 5th & Everett Streets. New Seattle office and plant opens at 8th & Virginia St. |
| 1906 | San Francisco earthquake and fire. |
| 1907 | U.S. Population is 83,000,000 |
| 1908 | First Model T Ford sold. |
| 1909 | There are now 400,000 autos registered in America. |
| 1910 | • First company motor vehicle purchased. A truck. • Enlarged Portland branch building opened at 7th & Everett. • George Kleiser begins campaign for national standardization of outdoor structures at Poster Advertising Association Convention. |
| 1911 | • George Kleiser elected President of Associated Billposters and Distributors Association. • Company displays first individualized AA lOx25 24 sheet poster structure in America. |
| 1912 | • Conversion of 'horse wagons' operating equipment to auto truck begins. • Foster and Kleiser acquires and operate Alhambra Theater in Seattle. |
| 1913 | Foster and Kleiser open new Columbia moving picture theater in Portland, Oregon. |
| 1914 | George Kleiser elected Vice President of Outdoor Advertising Association. |
| 1915 | Acquire J. Charles Green plants in San Francisco Establish new General Office headquarters there. |
| 1916 | Illuminated outdoor advertising service begins on Market Street in San Francisco. |
| 1917 | • Classic U.S. Tires "history book' I ' free form painted bulletins appear near historical landmarks featured. • Horticultural department formed. Landscaping of deluxe painted bulletins begins. Many have gardens park like settings. • F&K artists assist in forming camouflage unit for service in World War I military and civilian projects. • Company advertising facilities mobilized for war service recruiting, Liberty Bond sales rationing bulletins etc. |
| 1918 | Acquire Thomas H. B. Varney plants in Los Angeles and Oakland, Berkeley and Alameda. Oakland Branch opens at 13th & Webster. Los Angeles Branch begins at 230 S. San Pedro Street near Civic Center. |
| Post World War I Expansion | |
| 1919 | • F&K service now covers six key markets in California, Oregon and Washington. • Company cited by President Wilson and US War Department for outstanding service during World War I. |
| 1920 | • LA Branch office and operating plant moved from San Pedro Street to 1550 W. Washington Blvd. • Preferred stock issue placed on market. Proceeds used to purchase additional facilities. |
| 1921 | Sacramento territory acquired from Caswell Co. and W.R. Funk. |
| 1922 | • San Francisco Branch and General Offices moved to new location at 1675 Eddy Street (at Pierce). • Purchase Long Beach facilities from H. B. Whited. |
| 1923 | • Special department formed to paint walls and do sign shop work. Named 'country department'. • Fresno territory acquired from Griffin Service and William G. Fahy Co. • First photo departments started in larger branches. |
| 1924 | • F&K acquires San Diego and Arizona territory from McClintock. • Short handle method of billposting begins ending long handle use. |
| 1925 | • New York sales office opened. • First 12x25 poster panels with three foot green bottom lattice installed. Dry brush, non wrinkle type posting in use. • Poster Advertising Association and Outdoor Advertising Associations merge. The two national trade organizations become Outdoor Advertising Association of America. |