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Company History from 1871 to 1925

The Early Years
1871 Walter Foster born September 30 in Vallejo, California.
1874 George Kleiser born June 25 in Cloverdale, California.
1897 Walter Foster begins selling outdoor advertising for Thomas H. B. Varney in Oakland, Ca.
1898 George Kleiser and Walter Foster circa 1902Walter Foster and George Kleiser meet in San Francisco. They become friends and soon consider idea of outdoor business partnership.
1900 Total of 8,000 autos registered in United States.
1901 Foster and Kleiser open for business in Portland, Oregon and Seattle, Washington.
1902 Foster and Kleiser incorporated.
1903 Wright brothers make first airplane flight.
1904 Tacoma, Everett, Bellingham plants added to Pacific Northwest territory.
1905 New Portland office and operating facility opened at 5th & Everett Streets. New Seattle office and plant opens at 8th & Virginia St.
1906 San Francisco earthquake and fire.
1907 U.S. Population is 83,000,000
1908 First Model T Ford sold.
1909 There are now 400,000 autos registered in America.
1910 • First company motor vehicle purchased. A truck.
• Enlarged Portland branch building opened at 7th & Everett.
• George Kleiser begins campaign for national standardization of outdoor structures at Poster Advertising Association Convention.
1911 • George Kleiser elected President of Associated Billposters and Distributors Association.
• Company displays first individualized AA lOx25 24 sheet poster structure in America.
1912 • Conversion of 'horse wagons' operating equipment to auto truck begins.
• Foster and Kleiser acquires and operate Alhambra Theater in Seattle.
1913 Foster and Kleiser open new Columbia moving picture theater in Portland, Oregon.
1914 George Kleiser elected Vice President of Outdoor Advertising Association.
1915 Acquire J. Charles Green plants in San Francisco Establish new General Office headquarters there.
1916 Illuminated outdoor advertising service begins on Market Street in San Francisco.
1917 • Classic U.S. Tires "history book' I ' free form painted bulletins appear near historical landmarks featured.
• Horticultural department formed. Landscaping of deluxe painted bulletins begins. Many have gardens park like settings.
• F&K artists assist in forming camouflage unit for service in World War I military and civilian projects.
• Company advertising facilities mobilized for war service recruiting, Liberty Bond sales rationing bulletins etc.
1918 Acquire Thomas H. B. Varney plants in Los Angeles and Oakland, Berkeley and Alameda. Oakland Branch opens at 13th & Webster. Los Angeles Branch begins at 230 S. San Pedro Street near Civic Center.
Post World War I Expansion
1919 • F&K service now covers six key markets in California, Oregon and Washington.
• Company cited by President Wilson and US War Department for outstanding service during World War I.
1920 • LA Branch office and operating plant moved from San Pedro Street to 1550 W. Washington Blvd.
• Preferred stock issue placed on market. Proceeds used to purchase additional facilities.
1921 Sacramento territory acquired from Caswell Co. and W.R. Funk.
1922 • San Francisco Branch and General Offices moved to new location at 1675 Eddy Street (at Pierce).
• Purchase Long Beach facilities from H. B. Whited.
1923 • Special department formed to paint walls and do sign shop work. Named 'country department'.
• Fresno territory acquired from Griffin Service and William G. Fahy Co.
• First photo departments started in larger branches.
1924 • F&K acquires San Diego and Arizona territory from McClintock.
• Short handle method of billposting begins ending long handle use.
1925 • New York sales office opened.
• First 12x25 poster panels with three foot green bottom lattice installed. Dry brush, non wrinkle type posting in use.
• Poster Advertising Association and Outdoor Advertising Associations merge. The two national trade organizations become Outdoor Advertising Association of America.

Next: the Company History from 1926 to 1950 >

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